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  • Dan Tunna

The PR Hub Podcast: European Super League

The very public (and rapid) rise and fall of the European Super League was the topic of discussion in this episode of The PR Hub Podcast.

It was great to join Adam Tuckwell and Jon Wilcox - co-founders of the PR Hub Podcast - to discuss the recent launch of the European Super League alongside David Alexander from Calacus PR.

This was a bona fide PR disaster, make no mistake, but there are so many intriguing details and it's a great example of how comms can end up carrying the can for a poor executed product strategy. Yes, the comms execution was bad. But the positioning of the proposition meant that even the best PR launch in the world could not have saved the Super League.

Listen to the episode in full below.

For more information and a full archive of episodes from the PR Hub Podcast, visit

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